Trending role of artificial intelligence in digital marketing
Mostly digital panel discussed now a time the role of artificial intelligence in digital marketing and advertising forward…
Artificial Intelligence (AI) has qualified marketers to advertise successfully. So that it has become an integral part of their weaponry. It wouldn’t be far off to say that AI’s contribution to the advertising profession has been revolutionary and has increased ROI in marketing.
The post-Pandemic world has cleared that even though digital is important, knowing the customers is more important at this point and this is where the implementation of AI enters this view.”Before time Marketers were just disclosing about the product, brands were conveying one-sided only, but this new situation has streamlined the need of knowing the customer more and more and making sure that we communicate the right thing at the right moment and that is where AI becomes very critical,
The role of artificial intelligence in digital marketing
The influence of AI highlights in the startups that might have the limitation of less capital, unlike big companies, and thus turn this limitation into their strength and look at their first-party or third-party databases and accordingly invest in technology.
It is highlighted in all the digital marketing conferences that the growth of AI by saying that in today’s age, people are following audiences rather than content placement, and in order to track the targeted audience AI comes into play for different companies.
so how we feel India can become the hub for the first stage of AI which is more operations based and how these operations are automated and are a little closer to foresight analytics. However, that India might need some time to get into the second and third stage of artificial intelligence where AI requires some kind of memory (like chatbots) and where AI can distinguish emotions. “It’s endless
the manner in which we are getting data in India, and the various data sharing rules and regulations which are happening outside India adds build up the reason why one can see there is still a way to go ahead,”
